5 min read
The trainer's kit: why I present with a Spotlight 2
The laser pointer dies twice in modern rooms: on LED screens that will not reflect it, and in hybrid training where half the room is behind a camera.
Tagged Creative AI
Practical notes on AI in the workplace, written from the training room, not from a press release.
4 min read
Will AI replace designers?
Execution got cheap. Taste did not. The problem is that many designers were selling execution while believing they were selling taste.
5 min read
AI-assisted scriptwriting that keeps its soul
I write the whole story myself. Then I ask it to turn that into a readable script without changing a single event. That order is everything.
4 min read
AI product photography: I rebuilt a shoot that cost me $1,300
In 2020 I photographed skincare products for a Saudi client. Thirty days, and $1,300 in costs. This month I rebuilt the same job with AI.
4 min read
Thumbnails that get clicked: my method after years on YouTube
I was seriously considering hiring a designer. Then I photographed my own face from every angle once, and a single prompt became enough.
4 min read
An idea I buried in 2015, and finished this month
I wrote the script and drew the scenes, and I wanted to make it in clay. Then I gave up and forgot it. A month ago I remembered, and built it from scratch.
4 min read
AI marketing without losing your brand's voice
The problem is not that the copy is bad. It is that it is good in a generic way: correct, polished, and identical to every competitor.
6 min read
A cinematographer's eye: why your generated shots look dead
The tools produce shots that are technically stunning and cinematically lifeless. The difference is not the prompt. It is the eye behind it, and that eye can be learned.
5 min read
Why AI draws the Arab world wrong
Ask any image generator for an Arab majlis and you get an orientalist fantasy from an old film. The problem is in the data, and the fix is in your hands today.
Start with a short call
Fifteen minutes to understand what your team does and what you want to change. If training is not the right answer, I will say so.