4 min read
AI marketing without losing your brand's voice
The problem is not that the copy is bad. It is that it is good in a generic way: correct, polished, and identical to every competitor.
Insights
Practical notes on AI in the workplace, written from the training room, not from a press release.
3 min read
AI customer service: getting the balance right
The only test that matters is an angry customer. A system that handles one well is fit to deploy; one that answers with automated warmth doubles the anger.
4 min read
AI in education: the Arab teacher's guide
Not a list of tools. Teachers do not lack tools. They lack a decision: what is allowed in my classroom, and how will I know it helped?
4 min read
Lesson planning with AI: from three hours to twenty minutes
Not by asking it to "plan me a lesson", which gives you a generic lesson unlike your class. The whole difference is what you tell it before you ask.
4 min read
Are your students cheating with AI? The answer is harder than you think
The detectors do not work, and they misfire most on students writing in a second language. In our schools, that is most students.
4 min read
The parent's guide to children and AI
I am not going to frighten you. You are frightened enough. Here is what parents actually lack: house rules you can apply, and questions to ask the school.
4 min read
AI for university students: the use that raises your grade and the use that ends it
The line is not between using it and not. The line is between understanding what you submitted and not, and you know which side you are on before any professor does.
3 min read
Gemini 3.7 Flash: not the smartest, and it does not need to be
It shipped, and it retired a version that was three weeks old. It will not write your quantum physics thesis, and that is not a fault.
3 min read
Ten open maths problems fell overnight, for two thousand dollars
Andrew Wiles wept after seven years of isolation solving Fermat. Keep that image, because it now belongs to the past.
Start with a short call
Fifteen minutes to understand what your team does and what you want to change. If training is not the right answer, I will say so.